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Showing posts from November, 2020

How to Use SEMrush Sensor to Get SERP Volatility Insights

Google SERP is volatile. Websites gain and lose positions, new SERP features pop up, and algorithms never stop evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing — with SEMrush Sensor at your disposal you can use these fluctuations to your advantage. http://dlvr.it/Rmk9J6

SEO for Nonprofits: 5 Best Practices for Charities to Improve SEO

More and more charities and nonprofits rely on search engine optimization (SEO) to assist their fundraising efforts. By optimizing your site and marketing practices you can drive up your rankings on search engine results pages (SERPs), getting more charity and nonprofit site traffic that can be converted into paid donors or volunteers, and helping to get out charitable awareness messages. http://dlvr.it/RmjgmB

8 Insights You Can Gain from Competitors’ Top Pages

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from the new feature. http://dlvr.it/RmclFF

What Is Search Intent? A Complete Guide

Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent. In this article, you will learn the different kinds of search intent & how to optimize for them. http://dlvr.it/RmX6st

The Definitive Guide to Using Guest Blogging as a Link Building Strategy

In this step by step comprehensive guide, you will learn how to use guest blogging as a link building strategy, and how to do it the right way with step-by-step instructions. http://dlvr.it/RmTsBt

The Ultimate Guide to Content Marketing Strategy in 2020

Content Marketing offers a tremendous opportunity for businesses to boost their results — it allows you to improve your online reputation, build a community and grow advocates of your brand. Check this guide to learn how to develop a great Content Marketing strategy for your company in 2020, step by step. http://dlvr.it/RmTs8Q

Link Building for SEO: Which Strategies Work in 2021 (and Which Don’t)

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches. http://dlvr.it/RmQmpV

Ways to Build Expertise, Authority, and Trust to Boost your SEO

On last Wednesday’s #SEMrushchat, 20-year digital marketing veteran Sherry Bonelli discussed how brands can build a reputation with well-researched content, and in the process increase their visibility on search engines. Here is what she (and a whole lot of other smart marketers) had to say on #SEMrushchat: http://dlvr.it/RmQFpT

The Ultimate Local SEO Checklist: Better Rankings, Reputation Management, and Customer Attraction

Struggling with getting local traffic? Want to get unprecedented visibility to your website? In this post, you will find a step-by-step guide on how to win at Local SEO and get as much local traffic as it gets. http://dlvr.it/RmQFl7

What is Anchor Text? Everything You Need to Know for SEO

This guide contains everything anchor text and the different kinds of anchor text you need to know about. Effective SEO changes all the time, so read through this guide and update your SEO strategy accordingly. http://dlvr.it/RmLykJ

5 Reasons Why PR Should Support Your Content Marketing Strategy

To keep getting your content in front of the right people, you might want to include PR in your content marketing strategy. Here are the top 5 reasons why PR and content marketing should go hand in hand, along with examples of successful PR & content marketing activities. http://dlvr.it/RmLSH8

How to Create an Effective SEO Strategy (with Template)

Having a solid SEO strategy is essential if you want to increase your organic traffic, and in this guide, we walk you through a proven 11 step process that you can follow for your own site, from benchmarking your current performance and setting goals through to finding keyword and content opportunities, building links and reporting on success. http://dlvr.it/RmLS9F

4 Best Customer Review Websites for SEO

Along this post I will go over an extensive and independent research to evaluate which is the strongest review platforms for SEO. The four platforms considered for this article: feefo.com, ekomi.co.uk, trustedshops.co.uk, trustpilot.com http://dlvr.it/RmG8BY

30+ Bad and Outdated SEO Tactics

We decided to host a meetup with experts Peter Mead, Sha Menz and Tim Capper to reveal the most detrimental habits that can ruin your SEO efforts. Dive in to watch the video and to read the most remarkable tips! http://dlvr.it/RmG85v

SEO Experiments That Will Blow Your Mind

In SEO, everyone has their opinions, but what I love about SEO is that at the end of the day, data wins the argument; either it worked, or it didn’t. That is why Will Critchlow of Distilled, and I got together to talk about some SEO experiments, hopefully, some surprising ones, and some you may have tried yourself. Some of these crazy experiments will blow your mind. http://dlvr.it/RmFYJS

The 10 Best Link Building Tools for 2020

In this guide, we‘re going to dive deep into 10 link building tools that you need to know about, as well as sharing a bonus list of 5 Chrome extensions that you should go away and install. We‘ll introduce you to tools that can help you to find prospects, manage your workflow, find anyone‘s email address and more. http://dlvr.it/Rm82y0

Black Hat SEO and White Hat SEO: What's the Difference?

Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked. http://dlvr.it/Rm5ttz

SEO Leads: How to Get More SEO Clients

Do you want to generate more leads for your business? Learn SEO! Here are some of the most effective ways to boost your sales online. http://dlvr.it/Rm4htm

How to Create a Wikidata Page and Why it Matters for SEO

It‘s very rare that we see a new player in the SEO and Digital Arena that‘s as much a shoe-in to be a long-term player as Wikidata is. But with all the value of the medium, it‘s remained a relatively virgin frontier, one that the SEO community has left it largely untested and undocumented. I feel we‘re missing out on a tremendous opportunity -- think of it this way:Wikidata is born of greatness: Launched on October 30, 2012, this is the first new Wikimedia project in six years. http://dlvr.it/Rm4hsM

What is Black Hat SEO? 9 Risky Techniques to Avoid

In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines. http://dlvr.it/Rm1Wgh

SEO Pricing: How Much Does SEO Cost in 2021?

Over the years, I have had this question so many times: “How much should I budget for SEO?“ And that is a very difficult question to answer; it really depends on what your website needs. Here, I‘ll go over SEO pricing and what costs you need to be aware of before signing the dotted line with an SEO specialist or agency. http://dlvr.it/RlyKSY

6 Tips on Writing Festive E-commerce Emails That Shine

2020 is the year for e-сommerce businesses to shine during holiday shopping. This post looks at 6 essential email writing tips that can help you create festive e-сommerce emails to increase sales during the holiday rush. http://dlvr.it/RlxkJc

How to Find Backlinks (For Any Website)

As an SEO, you‘ll need to know how to find backlinks if you want to take your site‘s organic visibility, rankings and traffic to the next level, and in this guide, we‘ll walk you through how you can do this using the tools available from SEMrush, diving deep into how to use the backlink analytics and backlink audit. http://dlvr.it/RltQM3

A Handy Checklist For Google My Business Spam

Google My Business spam is sure to be found on plenty of SERPs. To help combat it, I‘ve put together this guide to help you review a Google My Spam checklist and help you figure out ways to combat it. From performing some analysis on your own to reporting web spam, I‘ll break down exactly what you should be doing and how to do it! http://dlvr.it/RlnyV2

Private Blog Networks (PBN): The Myths and The Risks

Some SEOs choose to use link building tactics that go against Google‘s Webmaster Quality Guidelines in an attempt to accelerate their website‘s organic growth, and this includes using private blog networks (PBNs). In this guide, we‘re going to dive deep into this controversial link building tactic and address some of the common myths surrounding it. http://dlvr.it/RlYsjs

How to Optimize for Google Featured Snippets [Research]

SEMrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippet Hub, and other factors that are vital to win the featured snippet position. http://dlvr.it/RlYN53

White Hat SEO: How to Rank by the Rules

There are two common approaches to SEO: white hat and black hat techniques. White hat SEO is attributed to practices that increase a website’s search rankings on a search engine results page (SERP) without straying outside of Google’s guidelines. On the other hand, black hat SEO is associated with looking for and exploiting loopholes within the Google algorithm. http://dlvr.it/RlTVWm

Competitor Analysis: How to Spot Shifts in Your Rivals’ Marketing Strategies

Learn more about the key steps of competitor analysis and discover how to turn your competitive insights into actionable business decisions. http://dlvr.it/RlSJqZ

Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors, But Will It Have Teeth?

Google announced the Page Experience signal, which will be a new ranking factor rolling out in May 2021. It combines multiple sub-signals into one larger signal. This guide will break down Google’s object-oriented approach and the factors involved. http://dlvr.it/RlSJk0

How to Build Your Own Niche Keyword Generator 

If you work in only one or a small set of industries, chances are you’ve honed your SEO craft to be more efficient and deliver high-quality solutions. By creating a niche keyword generator you can create a categorized keyword list in seconds using common query patterns specific to your vertical. Read this how-to guide to learn how to build your own niche keyword generator. http://dlvr.it/RlP2tw

16 Essential SEO Tips for Beginners to Boost Traffic

SEO is integral to marketing success, and every digital marketer should know at least a little bit about this important, traffic-driving tool. To help you, we‘ve compiled a list of beginner SEO tips. Even these small actions will produce fast, drastic results when it comes to web rankings and traffic. Read our SEO tips for beginners to get started! http://dlvr.it/RlK7XB

12 SEO Techniques to Increase Organic Traffic in 2021

Have you worked through the basics and are now looking for SEO techniques to help you to take your site‘s organic traffic to the next level as we head into 2021? In this guide, we walk you through 12 different tactics you should be using and outline the steps to take to implement each of these and the expected results. http://dlvr.it/Rl8HGk

14 Influential Infographic Examples to Inspire You

For inspiration, I’m going to share 14 examples of infographics that were highly influential over the last 10 years. All of these infographics were ground-breaking at their time of publishing and heavily imitated in their style across content marketing. These are all true evergreen pieces of content that keep on giving through links and page views and that’s the aim of all great content creation. http://dlvr.it/Rl4Qns

How to Create a Successful SEO Campaign

Although no two SEO campaigns are alike, this step-by-step guide will get you started by highlighting the importance of high-quality content, quality backlinks, and other important ranking factors to get your site on the first page of Google. Learn more about our tips for creating an effective SEO campaign! http://dlvr.it/Rl4QgW

14 Tips for Writing Awesome Website Content

Read on to find out how to make your website content stand out from the crowd, capture your audience‘s attention, and increase your market share. http://dlvr.it/Rl3sBD

Understanding and Leveraging Barnacle SEO

Barnacle SEO is a strategy allowing a website to attach itself to a large website that ranks predominantly for its desired keywords to earn traffic, leads, and potentially, increases in rankings. Like your review building strategy, it’s a good idea to diversify your efforts. In this guide, I‘ll tell you what barnacle SEO is and how you can create a strategy that works for your business. http://dlvr.it/Rkzvvg

How to Create an Effective Content Strategy for Ecommerce

To create ecommerce website content tailored to buyer needs, you need to understand your user‘s buyer persona and your audience. Plus, you have to create content that converts! And much more. Learn more about our ecommerce content tips and how you can create an ecommerce content strategy by reading our guide. http://dlvr.it/RkvP5g