Posts

Showing posts from December, 2020

How to Use Google Trends for Keyword Research

Image
Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown! http://dlvr.it/RpccFq

How to Disavow Links

Image
How do you decide if a link needs to be disavowed? What are the steps to disavowing in Google Search Console? Here‘s Google‘s official stance on the subject, as well as some conventional wisdom. http://dlvr.it/Rpc4pt

On-Page SEO: An In-Depth Guide (2020)

Image
Take your page to the next level with on-page SEO that helps search engines find and high-rank your content. Learn how to optimize your on-page SEO strategy to rank higher in the SERPs. In this guide, we’ll discuss why quality on-page content is important for both your target audience and search engines and walk you through some key on-page SEO factors that can help improve your rankings http://dlvr.it/RpYFsp

The Guide to Finding Keywords You Ranked or Lost after a Google Algorithm Update

Image
Did your traffic take a nosedive after Google tweaked their algorithm? Learn how to find the keywords you lost or won in this guide using excel, Google Analytics, Search Console, and Semrush. http://dlvr.it/RpXhKX

How to Find Commercial Intent Based Keyword Phrases

Image
Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. So, how do we find commercial intent keyword phrases? The process is really simple, and I am going to break down several ways to research these keywords and offer insights you can use. http://dlvr.it/RpXhJZ

How to Get Google to Index Your Site (Faster)

Image
If your website isn’t indexed, it can’t be found via search engines like Google. This guide provides greater detail about indexing and why it’s important. It also explains how you can check to see if your page is indexed, how to fix common technical SEO problems that cause indexing issues, and how to quickly get Google to recrawl index your site if it’s not already indexed. http://dlvr.it/RpTwg3

Content Marketing in 2021: What to Do

Image
2021 is just around the corner, so we asked our community, and guest Megan Leap, about their thoughts on future content marketing trends, current predictions, outdated strategies, changing approaches, and the new challenges content marketers are worried about. http://dlvr.it/RpHfGY

3 YouTube Targeting Options You Need to Try in 2021

Image
Want to improve your YouTube Ad campaigns? Check out the three targeting options I chose to reach my target audiences on YouTube. Updating your video marketing targets will allow you to hone in on the audience you’ve always wanted. http://dlvr.it/RpHf9v

9 SEO Best Practices That You Should Follow in 2021

Image
See the 9 SEO best practices that will lay the groundwork for your website to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies. Find out the steps to take for 2021. http://dlvr.it/RpDJ7V

Canonical URLs: A Beginner's Guide to Canonical Tags in 2021

Image
This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to implement them on your site and different CMSs. Also, see common reasons why duplicate content exists and how to deal with it. http://dlvr.it/RpDJ40

The 17 Best Free SEO Tools You Should Use in 2021

Image
Explore our list of the best free SEO tools you should be using in 2021, divided into categories to help you with on-page SEO, technical SEO, link building, local SEO, analytics and reporting. You might even find your next favorite tool! http://dlvr.it/RpDJ0J

How to Build a Site Structure for SEO

Image
Don‘t underestimate the importance of getting your site‘s structure right and the impact that it can have on your SEO performance, and in this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like. http://dlvr.it/Rp8fnD

Key Semrush Product Updates in 2020

Image
We have gathered Semrush biggest 2020 product updates - from SEO, Content Marketing, and Competitive Research tools to special solutions for Amazon sellers’ success and news on the latest integrations. Meet the newest features introduced this year, and make sure you are making the most out of our toolkit. http://dlvr.it/Rp8fmy

How Not to Write a Meta Description

Image
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions. http://dlvr.it/Rp8fl9

The Only SEO Checklist You Will Need in 2021: 41 Best Practices

Image
If you are looking for an SEO checklist that will help you to increase your site‘s organic traffic and rank on Google, you have just found it. We have put together the ultimate checklist that you need to follow to drive SEO success in 2021, covering 41 best practice points and tasks that you need to know about. http://dlvr.it/Rp4y5n

How to Use Python to Analyze Google Search Results at Scale

Image
How to import and analyze Google SERPs on a large scale. This is a tutorial on how to use Python for a better understanding of search positions of an industry (flights and tickets in this case).We will go through generating keywords (and combinations), and then through the full process of importing, manipulating, and visualizing the data. We will be using the advertools, pandas, and matplotlib packages to do the work. http://dlvr.it/Rp4y5Q

Do TLDs Affect SEO?

Image
Does using an alternative TLD or so-called new-gTLD affect SEO? Common knowledge suggests that it doesn’t, so why do people insist that you use ‘.com’? http://dlvr.it/Rp4y09

Top 100: The Most Visited Websites in the US [2020 Top Websites Edition]

Image
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries - Media, Retail, and Streaming Services - that show the biggest position changes. http://dlvr.it/RnvYVw

What Is HTTPS: The Definitive Guide to How HTTPS Works

Image
Our journey in this article will be a deep dive into the world of HTTP vs. HTTPs, and how they work, and I will show you how to make sure your site survives a migration from one protocol to another. http://dlvr.it/RnvYS3

HTML Sitemap: The Benefits for SEO and Users

Image
An HTML sitemap makes it easy for search engine bots to find and categorize new pages on your website, improving SEO rank. The sitemap doesn’t just list the pages on your website. It also contains information about each page, such as when it was created and last updated and its significance relative to the website’s other pages. Here’s how to make one. http://dlvr.it/RnrQYk

On-Page SEO Checklist: How to Optimize for Search Engines

In this article, we collected a complete content optimization list. And step by step, we are going to explain how to make each detail of your article attractive to both users and search engines. http://dlvr.it/Rnjqs3

“Google Down”: How Users Experienced Google's Major Outage

On December 14, most Google services were down for almost an hour. We used our data to understand how people reacted to this event as well as its impact on users and Google alike. http://dlvr.it/RnjQS7

What Is Bounce Rate and What Is a Good Rate?

Bounce rate is the metric calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave a page without performing a specific action. In this guide, we’ll discuss what makes a good bounce rate and ways to improve your bounce rate. http://dlvr.it/RnjQPh

A Guide to Digital PR and Why It's Important for SEO and Link Building

If you‘re not using digital PR as part of your link building strategy, you‘re missing out on a huge opportunity to gain a competitive advantage, and in this guide, we take a look at why that is, diving deep into the different tactics you can use and the benefits when compared to other common approaches. http://dlvr.it/RndB87

How to Reverse Engineer Competitors’ Backlinks (and find valuable links)

Links are still one of the most vital parts of SEO and the best place to find backlink opportunities is your competitors‘ backlinks profile. Knowing what is working for your competitors not only shows you what to replicate but it will also stimulate new ideas for your content campaigns and where to find backlinks your competitor hasn‘t found yet. http://dlvr.it/RndB3d

Analyzing Google’s December 2020 Core Update

On December 3rd, 2020 Google announced that a core algorithm update was starting to roll out. Check what has happened so far, and which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones. http://dlvr.it/RnVY6B

Best Practices for Content Delivery Networks (CDN) SEO

A content delivery network (CDN) definitely wins the SEO battle when it comes to page speed optimization techniques. Server location does matter a lot for search engine rankings and there are issues with internal web hosting.Plenty of discussions, how-to-guides and articles supporting CDN usage are already all over the Internet. So, let us not add one more to it. Instead, let‘s look at how to make the best use of a CDN service without allowing your SEO to suffer. http://dlvr.it/RnSMhw

How to Use Rich Results for Ecommerce to Improve SERP Visibility

Ranking well in search results is not the end of the line. eCommerce brands still need to work hard to convince users to click-thru to their websites. These 5 essential structured data elements should be present on every eCommerce website and will provide social proof to the user, a better understanding of each page for search engines, and a better “curb-appeal“ for each search listing. http://dlvr.it/RnR99B

Organization Schema Markup: Step-by-Step Guide for Companies

This article takes you through the steps and best practices when adding structured Schema.org markup for your company to your website, including which format to use, what information you should provide (and why), how to choose a category, how to push your markup further, how to test your markup, and several little-known tips and tricks that will lift your markup above your competition‘s. http://dlvr.it/RnR953

SaaS SEO: An Actionable Strategy for Growth

Take a look at the growth of some of the most successful SaaS companies and it‘s clear that their SEO strategy is the key driver behind their success, and in this guide, we‘re going to walk you through an actionable step-by-step SaaS SEO strategy that you can work through and roll out for your business. http://dlvr.it/RnNh11

How to Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts. http://dlvr.it/RnKK1s

2021 Growth Channels for Ecommerce Marketing

Discover emerging ecommerce trends and unwrap ecommerce marketing tips for growing your online business in 2021 http://dlvr.it/RnHbNk

Structured Data: Inside Advice from Gary Illyes at Google

Gary Illyes, Webmaster Trends Analyst for Google, unveiling everything there is to know about structured data. http://dlvr.it/RnFZkc

Beginner’s Guide to Meta Tags for SEO

Meta tags provide information about a webpage and directly influence how search engines view a website. In this beginner’s guide to meta tags, learn how to optimize your on-page SEO with meta tags. You’ll also get tips on the best tools to use. We cover basic title tags to robots and viewport meta tags. http://dlvr.it/Rn9R7N

How to Fix Crawlability Issues: 18 Ways to Improve SEO

You’ve been working on your website really hard, and can’t wait to see it on the top of the search, but your content is struggling to overcome the 10th-page hurdle. If you are sure that your website deserved to be ranked higher, the problem might exist within your website crawlability. http://dlvr.it/Rn9R1h

What Is Bot Traffic and How Is it Used to Scam Traffic Reports

No agency can guarantee you rankings or traffic, especially certain numbers or timelines. No one can predict Google rankings, algorithm updates, competitor activities and movements, or any of the other hundreds of factors that come into play with SEO. Here‘s how and why you should look out for bot traffic — especially if you’re paying a marketing agency expecting real, genuine traffic. http://dlvr.it/Rn0dxz

What are Crawlability and Indexability: How Do They Affect SEO?

The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them. http://dlvr.it/Rn0dvl

The Full Guide to Writing an Ebook [+Free Ebook Template]

Wondering how to write an ebook that fully explores your topic but doesn’t overwhelm your reader to the point that the information is difficult to understand? This guide will walk you through each step of writing and publishing an ebook and provide you with a FREE ebook template. http://dlvr.it/RmxTCX

B2B SEO: A Complete Strategy

SEO is one of the most important customer acquisition channels for B2B companies, with strong organic visibility across all stages of the buying cycle a proven way to accelerate growth, and in this guide, we‘ll walk you through a proven step-by-step process of putting together a solid B2B SEO strategy. http://dlvr.it/RmwMjH

The Key to the Future of SEO / AEO – Understanding and Credibility

Google (and Bing) use understanding and credibility to ensure that they guide their users quickly and simply to the best available result. What should you be doing to take advantage? Learn about the potential future of SEO in this guide and prepare for the next iteration of search for the coming decade! http://dlvr.it/RmvDvJ

7 SEO Tips for a New Website (With Checklist)

Your website is a critical cornerstone of your brand. SEO allows your site to rank higher in the results pages of search engines like Google and Bing. This makes it easier for people to find your brand online. When it comes to a brand-new website launch, SEO is a critical consideration. In this beginner-level checklist for new websites, we‘re going to break down the top SEO tips for new websites. http://dlvr.it/RmsCyJ

Top Content Marketing Trends 2020 – SEMrush Study

How often do you find yourself in a situation where you have to choose the best strategy for further action? We sincerely believe that a successful content marketing strategy should be backed by data. We conducted research covering the most popular topics, hashtags, searched keywords in the content marketing industry. http://dlvr.it/RmqwTt

What Is Content Localization? How to Build a Strategy

Failing to localize a website‘s content is one of the biggest mistakes that marketers make when launching into new international markets, and in this guide, we‘ll help you to understand how you should approach localization as well as when it makes sense to do so and the reasons why it‘s so important. http://dlvr.it/RmnNwj