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Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitive analysis and we‘ll also provide you with a template and a checklist to get started on your own. http://dlvr.it/RtF3bz
Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel. http://dlvr.it/Rpzdd2
When you‘re determining your keywords and keyphrases, it‘s important that you‘re doing the right research to determine your needs. Both are different, but a good SEO strategy ties in both to ensure you‘re showing up for searches that matter to your business or organization. Read through our breakdown of keywords and keyphrases for more information. http://dlvr.it/RrbPQD
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